Backing the
builders of
New MENA
We invest in creative and disruptive businesses
shaping the future of the Middle East and beyond.
Based in the UAE, investing globally — with MENA at heart.
Dubai-based quick-commerce platform delivering groceries in under 15 minutes via dark stores across the UAE. Evolved into YallaHub — a B2B2C aggregator helping global brands enter and scale across the GCC.
MENA-focused communications agency helping tech startups get featured in TechCrunch, Forbes Middle East, Reuters and more. Based in Dubai's One Central, with award-winning campaigns and 99% client retention in 2025.
We back founders building category-defining companies in MENA — creative disruption, strong founder-market fit, and businesses that leverage the region's unique opportunities.
We invest with a global mindset — targeting the US, MENA, and international markets as the primary growth opportunity.
We back companies reimagining how commerce happens — from smart POS terminals and checkout innovation to platforms that help brands sell faster and smarter across MENA and global markets.
MENA's startup ecosystem needs world-class storytelling. We back companies that help founders communicate with global ambition.
From AI tools to digital infrastructure, we're excited by founders embedding technology into everyday MENA industries.
Building something disruptive in MENA?
We're always open to meeting ambitious founders. Tell us about your company — we respond to every pitch.